We’ve all seen TED Talks. There’s a lot of them. But I recommend taking less than 18 minutes to watch the founder of Chobani Hamdi Ulukaya’s talk on leadership.
CEOs play an instrumental role in business. They set the tone for the ship. The term Anti-CEO is, in my opinion, is a little drastic but his story and points are compelling.
Grounded in the American dream, he created a billion dollar company by starting with an abandoned yogurt factory, and led by four key principles: Grattitude, Community, Responsibility & Accountability:
Grattitude:
Businesses should take care of their employees first. Not the balance sheet or shareholders.
Community:
Ask what you can do for your community rather than what your community can do for you.
Responsibility:
Businesses must take a side in politics. Touchy topic in today’s climate. But agree that businesses can have a huge impact on our world.
Accountability:
CEO reports to the community. Everyone is empowered to make change. And consumers should reward those businesses that are doing it right.
His recap is spot on:
- Right with people.
- Right with community.
- Right with product.
- You will be more profitable. More innovative. More passionate people and you will have a community that supports you.
Already a fan of the product, knowing who is at the wheel and their story, will remind me which yogurt I should grab next time at the store.
For more leadership ideas, feel free to contact Brian Phelps Consulting: https://brianphelpsconsulting.com/contact/
References: thanks to TED Talks for use. https://www.ted.com/#/
Brian Phelps Consulting (BPC) 