We believe in white board sessions. The dreaded “post-mortems” to achieve continuous improvement. In insights and recommendations over presenting just the data. Inspiring creative briefs that actually captures what needs to be accomplished. And building strong marketing foundations.
Having a differentiated, succinct strategic foundation is the key to long-term success. What differentiates you from your competitors? Who are your true competitors? How do you separate yourself from them? What are you doing really well? Where is your industry going? We are consulting to answer these questions.
Providing clients strategic consulting support by delivering insights and recommendations in these key areas:
Strategy
- Business Planning: help build/strengthen marketing foundations by developing marketing game plans (4Ps, positioning, SWOT, etc.).
- Competitive Analysis: review the performance of competitors and identify opportunities to differentiate your brand.
- Industry Trends Analysis: review your business landscape and identify opportunities for growth.
- Consumer Journey Mapping: identify how your audience feels, behaves, wants to help ensure your marketing delivers on their needs.
- Analytics: establishing/improve your brand’s analytics foundation (KPIs, dashboard creation) providing insights to improve your brand’s performance.
Digital
- Digital Landscape Analysis: dedicated digital deep dive on your brand’s digital footprint in relationship to competitors, identifying recommendations and opportunities to differentiate your brand.
- Social Audit: dedicated social deep dive on your brand’s social footprint in relationship to competitors, identifying recommendations and opportunities to differentiate your brand.
Creative
- Creative Consultation: provide independent thoughts on your creative and provide recommendations on enhancing. Additionally, we now have a creative freelance hub to help develop communications, when needed.
Brian Phelps Consulting (BPC) 