Top 8 Learnings of Working Remotely

I’ve turned into a coffee drinker (if you consider hot skinny venti vanilla lattes coffee….). I never thought it would happen. But working remotely, bouncing from client to client, I find myself working out of coffee shops, mostly Starbucks, and drinking coffee.

And I’m not alone. The amount of people working remotely is higher than ever before. One major factor is the “gig economy”, defined as a labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs. Intuit predicts that by next year, 43% of the American workforce will be attributed to the gig economy.

The benefits of working out of coffee shops are high, including the noise helping be more creative, escaping day-to-day distractions being able to focus more, and the rub off effect of seeing others there working hard.

So now being a coffee aficionado and spending a lot of time at Starbucks, below are my top 8 learnings:

Store Layout

Just like types of drinks, there are a ton of different store layouts. Seems like every location is just a little different, which is a good thing. Explore to find which one you prefer best (large/small/narrow, etc.). Given the diversity, I like to rotate between different locations.

Use the App

The Starbucks app is fantastic. As a loyalty member, you get free drinks/food once you hit a certain threshold. It also helps speed up the ordering process. I haven’t attempted to use the pre-order functionality, preferring to order from a human.

Dress Warm

Even in the summer, plan to bring a sweatshirt. They kick up the air conditioner, which they say is due to helping prevent the employees from getting overheated. Be prepared.

Comfortable Seating

All about personal preference but most have several different options for what type of seat/table to work in. The key is finding one that you like as you’ll be there for awhile. Really nice are the tall bar seating along the window.

Power Up

Another key is finding a great location that is near power cords. Kind of amazing that more table locations don’t have accessibility to outlets.

Stretch

Make sure to walk around and stretch your legs. Don’t recommend longer than about four hours at one time.

No Conference Calls

Don’t be that person. If you need to take or make a call, go outside. Or go sit in your car. No one wants to hear your conference call.

People

You never know who you will run into. A lot of great people work there. Able to choose to converse with others or tune out with ear buds.

Yesterday at a local Starbucks while waiting for a client meeting to start, I looked up and someone was talking to me, saying “Yea, I’m homeless“. Not sure what to say to that, just uttered ok. Obviously down on her luck. Ended up getting a gift card that said “You’re Awesome” and then had an employee give it to her after as I left. Hopefully it helped make her day a little better.

So each day is different. Different environments. Different experiences. Enjoy!

The Journey: Top 10 learnings from starting a small business.

Starting this journey a few months ago has been a roller coaster – fun, challenging, had its up and downs and a little scary. I’ve enjoyed the flexibility and the ability to carve out my own path. In this short amount of time, I’ve learned a lot on this journey, including:

Crazy hard. 

I have always been impressed and admired those who have had the courage, confidence, and determination to go out on their own. Especially those whose hard work pays off and can create something successful and impactful. 

Unlike large organizations, it’s all on you to create success. Given this, it’s a ton of work. The amount of foundational work at the point of creating is high. and includes LLC creation, tax info, branding, templates, and platforms like your site, etc.

Three paths.

A key is being able to multitask – juggling building a brand, working on initial client business, and prospecting for new business to continue to grow. Each one is critically important. If fortunate, you have to do in parallel.

It’s always important to have each touchpoint be strong but crucial when starting out. Each one is setting a tone for things to come.

People business.

I have always had the opinion that relationships matter. Your network. Understanding who is great already so you know who to leverage when you need help. And you’ll need help. 

But I’ve never really invested the time for connections as much as I should have. Networking, conferences, etc. Something that I’ve learned matters and focused on doing in the future.

Smile more. 

Studies show the power of smiling. People want to interact and spend time with people that smile. Yea. Ha. I’m a pretty even keel person and don’t show emotions. This serves as a nice reminder to pump up the energy and emotions. 

Continuously learning.

Starting something brand new there are a ton of unknowns. Leverage online tools, networks, and LinkedIn to continuously learn.

LinkedIn has some great training in their LinkedIn Learning series. They are easy to do and pretty quick. I recommend downloading the app and carving a little time throughout the week to continue to improve yourself. Here’s an example that ties into smiling…https://www.linkedin.com/learning/creating-great-first-impressions/your-first-impression-challenge

Financial game plan.

Not a ton of fun, but having a financial game plan is crucial. Work with an account and financial advisor that you trust to make sure the foundation is strong. Also, make sure you have contracts with those that you pull in. I’ve learned this one the hard way.

The small things.

Don’t let being “busy” be an excuse to not do the little things. The term busy is I think a trap. It’s an out to not do things you should do. Send a note back to someone who reaches out of the blue. Go to coffee with an old acquaintance. Reply to an email, even if just a couple of words. Help someone that could use it. Carve out time to make these things happen. I was pretty bad at this.

Templates

Don’t reinvent the wheel. Leverage the templates/content sources that are out there that you can customize. And wow, are there a ton. Test them out and see what you like best. Then document which ones you like. Here are a few of my favorites:

Envato: templates for designing everything from presentations in keynote to designing communications.

Graphic River: more templates and can purchase one-off.

Unsplash: stock photography that you don’t have image issues and is free.

Are you a Tiger or a Roger?

There’s a great book called Range: Why Generalists Triumph in a Specialized World. Everyone knows Tiger Woods’ story. Child golf prodigy when most kids are learning how to talk and walk. But did you know that arguably the greatest tennis player that ever lived grew up playing multiple sports, focusing much later on tennis?

Most think the best route in life is to specialize in something. This book contradicts this opinion and outlines why being a generalist/hybrid is a better path. So the question is, which one are you? I’ve figured out that I’m a hybrid.

Determined.

So it’s early. Still learning and enjoying the journey. The key is staying determined and focused. For those out there doing the same, congrats and best of luck.

If you want any advice or need any marketing support that leverage this learning, visit: https://brianphelpsconsulting.com/contact/

The Journey Continues

Brian Phelps Consulting officially kicks off….

1999:

In 1999, Friends, Frasier and ER were big hits on NBC. Boy bands dominated the radio and Napster had just launched, completely changing the music industry. Y2K fears ran rapid, minimum wage was $5.15, gas was $0.99 and I started my first “real job” at an agency. After almost two decades at the same place and a ton of success, including C-suite before 40, numerous high-profile and global new business wins, leading and growing both auto/non-auto accounts, I decided it was time for a big change.

The next chapter:

After a long overdue break, in March Brian Phelps Consulting was created. Tapping into the experience and knowledge of the space, now working with local agencies on all things marketing, including their communications and new business pitches. I’m excited about the next chapter.